Manajemen Krisis

MANAGEMENT KRISIS
Oleh : Akh. Muwafik Saleh
PERTEMUAN 1

WHAT IS CRISIS
A crisis is a major, unpredictable event that has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition, and reputation (Barton, 1993;2)
WHAT IS PROBLEM
“Problems are commonplace occurrences and fairly predictable. They usually can be addressed in a limited time frame, often without arousing public attention or without draining an organization’s resources.
BATASAN KRISIS
PROBLEM DENGAN OPINI YANG DALAM
ISSUE KECIL YANG DIBIARKAN (TIDAK DIKELOLA) –
BERDAMPAK NEGATIF PADA CITRA PERUSAHAAN
KONDISI TIDAK STABIL, PENUH KETIDAKPASTIAN, EMERGENCY, BERPOTENSI NEGATIF
BERGERAK KE ARAH TITIK BALIK (TURNING POINT)

CONTOH KASUS KRISIS
KASUS STPDN
MALPRAKTEK
KASUS ADAM AIR
KASUS AJINOMOTO
KASUS OBAT NYAMUK HITS
KASUS LAPINDO

CIRI KRISIS
UNCERTAINTY
CONFLICT OF INTEREST
COMPLEXITY
EMOTIONAL

Barton,Lawrence. (1993). Crisis in Organizations:Managing and Communicating in The Heat of Crisis. Ohio:South Western Publishing